The Blog

How Kirk Peterson has built Australia’s number one corporate coaching program

Kirk Peterson, Managing Director of Performance Shift, has over 30 years of experience leading corporate and high-level sporting teams. Mr. Peterson is considered one of only a handful of Australian business coaches that have what can be described as having celebrity status in the professional coaching world, guiding thousands of companies and sporting teams to establish, lead, and support high-performance teams.

Through his two books, three documentaries, and over 50 speaking engagements in the last 6 months, Peterson has a broad audience. In recent interviews, Peterson was questioned on the shift of focus from profit to purpose in business. Mr. Peterson has worked with numerous large corporations over the years, including Monash University, Commonwealth Bank, Woolworths, Australian Institute of Chartered Accountants, Flight Centre, and Australian Grand Prix Corporation.

It was over 10 years ago that Mr. Peterson collaborated with Dr. John Molineaux of Deakin University to develop a proprietary diagnostic tool to help a team figure out what they need to get to the next level. It is with this tool that Performance Shift is able to analyse team problems and create tailored programs and tools that foster engagement, team cohesion, innovative thinking, trust, and, most importantly, self-discipline among leaders and team members.

Performance Shift’s programs have moved beyond reliance on the original founder. Today, Performance Shift’s proprietary coaching programs are among the most effective coaching programs in Australia, and international clients are now taking advantage of Performance Shift’s expert coaching programs as well.

Mr. Peterson also believes that today’s businesses can drive profit while also retaining ethical business practises. “businesses can be working for a social purpose while increasing profit at the same time, they are not mutually exclusive,” says Peterson. “The biggest misconception is that you have to work through charities or social enterprises for your cause.” In fact, Peterson adds, “businesses can be really good at making money in an ethical way”.

Peterson’s classes are delivered through his corporate training company, Performance Shift, and are based on his own theoretical and practical hands-on experience. This provides a distinct advantage when consulting and speaking as Mr. Peterson is able to use real-life examples of his accomplishments to excite and inspire others.

For more information on Performance Shift’s programs you can find out more at

Kirk Peterson
Performance Shift
+61 413 43 45 48