Fast fashion is one of the largest industries globally but also the second largest polluter. Fast consumption has become the norm and the fashion industry is set for a shakeup with new disruptors allowing large fashion companies to rent out their stock, rather than selling items at a velocity which depletes the earth’s resources on one side, while stacking landfill on the other as consumers wear once and dispose.
Fashion startup Rntr. is taking the charge towards a sustainable future in fashion. In an industry revolving around fast-moving trends, Rntr leverages its rental business model to address the continuous demand for new products and at the same time offer a short-term commitment—shifting the idea to “usership” instead of ownership.
With the world consuming 80 billion pieces of clothing a year and Australia being one of the largest textile consumers, Rntr. founder, Shanya Suppasiritad, established the company on the idea that updating your wardrobe should be fun and fuss-free but friendlier to the environment.
From her years as a stylist and experience in the advertising industry, Rntr.’s founder has come to better understand consumers and the fashion industry’s business processes. Suppasiritad has taken all this acquired knowledge to build a better future for fashion. Gen Z and Millennials are more environmentally aware and Rntr. enables them to make a behavioural shift towards more sustainable style consumption.
With the $24 billion re-commerce market expected to double in size in 2023, Rntr. is on the right track as it taps into this billion-dollar market that is set to revolutionise the industry. It has come out of the gates fast, signing X NIHILO, Simetrie and A_C Official to its platform with Arnsdorf, Bird & Knoll and Nique launching in October and hundreds more set to launch in FY22.